Privacy policy

Privacy Policy

Last updated: 1st December 2025

PARZ Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, shop in-store, book coaching or fittings, or purchase products online.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions, you can contact us at:

Email: help@parz.com

Address: Wanstead Golf Club, Overton Drive, London, E11 2LW

1. Information We Collect

A. Personal identification information

• Name
• Billing and shipping address
• Email address
• Phone number
• Date of birth (for finance applications)

B. Payment information

• Payment card details (processed securely by our payment partners; we do not store card numbers)
• Finance applications via V12 Retail Finance
• PayPal, PayPal Credit, Clearpay, Klarna (where applicable)

C. Order and appointment information

• Purchases, returns and warranty details
• Custom-fit bookings and coaching appointments

D. Technical and usage data 

Collected automatically when you browse our website, for example:

• IP address
• Device information
• Browser type
• Cookies
• Pages visited
• Time spent on site
• Shopping and browsing behaviour

E. Marketing and communications

• Email marketing preferences
• SMS preferences (if applicable)

F. In-store CCTV footage

• Used for security, crime prevention and safety.

2. How We Use Your Information

 

We use your information to:

• Process and fulfil your orders
• Provide coaching and custom-fit appointments
• Process finance applications (V12 Retail Finance)
• Send order confirmations and delivery updates
• Manage your customer account
• Provide customer support
• Improve our website, products and services
• Send marketing emails or offers (only with your consent)
• Prevent fraud and maintain security
• Comply with legal, tax and financial obligations

3. Legal Basis for Processing 

We process your data under one or more of the following lawful bases:

• Contract: to fulfil your purchase or appointment
• Consent: for marketing communications
• Legitimate interests: analytics, fraud prevention, and improving our services
• Legal obligation: tax, accounting and age verification for finance

4. How We Share Your Information

We do not sell your personal data.

We may share your information with trusted partners who help us deliver our services, including:

• Shopify (website, checkout and POS provider)
• Book X (booking system for lessons and fittings)
• V12 Retail Finance (applications and credit checks)
• PayPal / PayPal Credit
• Stripe / Shopify Payments
• Klarna / Clearpay (if using these services)
• Email marketing providers (e.g. Klaviyo, Mailchimp)
• Delivery partners (e.g. DPD, FedEx, Royal Mail, UPS)
• IT and security providers
• Accounting and compliance partners

These partners only process your data as required to provide their service to you and in accordance with data protection law.

5. International Transfers

Some of our partners (including Shopify) may store or process data outside the UK.

Where this occurs, we ensure that appropriate safeguards are in place, such as:

• Adequacy regulations; and/or
• Standard Contractual Clauses (SCCs).

All international transfers are made in compliance with UK GDPR requirements.

6. How Long We Keep Your Information 

We keep your information only for as long as necessary for the purposes for which it was collected, including for legal, accounting or reporting requirements. Typical retention periods include:

• Orders: 6 years (for tax and accounting purposes)
• Finance applications: as required by V12 Retail Finance
• Marketing data: until you unsubscribe or request deletion
• CCTV footage: typically 30 days (unless required for investigation)

7. Your Rights 

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your data in certain circumstances
• Restrict the processing of your data
• Object to certain types of processing, including direct marketing
• Withdraw consent where processing is based on consent
• Request data portability in certain circumstances
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

 

To exercise any of these rights, please email help@parz.com.

8. Marketing Communications

You will only receive promotional emails or SMS messages from us if you have opted in or if we are permitted to contact you under applicable law.

You can opt out of marketing at any time by:

• Clicking the “unsubscribe” link in our emails
• Updating your preferences in your account (where applicable)
• Contacting us at help@parz.com

Opting out of marketing will not affect service emails (for example, order confirmations or updates).

9. Cookies

We use cookies and similar technologies to:

• Keep your shopping cart active
• Remember your preferences
• Improve website performance and user experience
• Analyse how our website is used (for example, via analytics tools)

You can manage or disable cookies through your browser settings and, where available, via our cookie banner or preference centre. Please note that disabling certain cookies may affect website functionality.

10. Security

We take the security of your information seriously and use appropriate technical and organisational measures to protect your personal data, including:

• SSL encryption on our website
• Secure payment gateways
• Access controls and authentication
• Staff training and confidentiality obligations
• Regular monitoring and review of our systems and practices

11. Children’s Privacy

Our website and services are not intended for children under 16 without parental consent. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us so we can delete it where appropriate.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or services. The most recent version will always be available on our website and will show the date it was last updated.