INTRODUCING PARZ

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Formerly known as UK Golf Academy, we're rebranding to better reflect our core philosophy... Precision is Personal.  At PARZ, we are dedicated to elevating your game through exceptional, fitting-focused experiences. 
Building on our legacy of expert knowledge, PARZ will offer unparalleled golf fitting services and facilities, complemented by a high-level retail offering both online and in-store, ensuring every golfer finds the perfect equipment tailored to their unique swing.

ENGINEERED AROUND YOU

PRECISION IS
PERSONAL

At PARZ, we believe true mastery in golf is a deeply personal journey, achievable through the precise alignment of player and equipment. That's why we are investing in state-of-the-art fitting facilities across the UK, placing data-driven performance directly within your reach.
PARZSTC
club

MORE THAN A PRO SHOP

RETAIL
REDEFINED

At PARZ, we recognize the investment golf requires, and we believe the retail experience should reflect that value. That's why we're committed to delivering the highest quality retail experience, offering the biggest and most sought-after brands in the game.

Frequently asked questions

Why is UK Golf Academy rebranding?

We're rebranding as PARZ to better reflect our core focus on precision golf, particularly through our fitting services. The name PARZ encapsulates our commitment to helping golfers achieve accuracy and optimize their performance with personalized equipment.

Will the services I'm used to receiving from UK Golf Academy still be available under PARZ?

Yes, absolutely! PARZ will continue to offer the same exceptional golf fitting services, access to state-of-the-art facilities, and high-quality retail experiences that you've come to expect from UK Golf Academy.

Will your website address change? If so, what is the new address?

Yes, our new website address will be www.parz.com.
You will be redirected from the old UK Golf Academy website for a period.

I have an existing order with UK Golf Academy. Will this be affected by the rebrand?

No, all existing orders placed with UK Golf Academy will be processed and fulfilled as normal by UK Golf Academy. You will receive updates regarding your order from UK Golf Academy.

Will my existing UK Golf Academy account still be valid with PARZ? Do I need to create a new account?

Yes, your existing UK Golf Academy account will be migrated to the new PARZ platform. You should be able to log in with your existing credentials. We will notify you if any action is required.

If I have a credit note or gift voucher from UK Golf Academy, can I still use it with PARZ?

Yes, any valid credit notes or gift vouchers issued by UK Golf Academy will be honored by PARZ. Please contact our customer service team if you have any issues redeeming them.

Will the locations of your fitting facilities change?

Initially, our fitting facility locations will remain the same. Any future changes to locations will be clearly communicated on our website and through our other channels.

Will the in-store locations remain the same? Will their branding change to PARZ?

Yes, our physical retail locations will initially remain the same but will be gradually rebranded to PARZ. Please check our website for the most up-to-date information on store locations and branding.

Will the pricing of products or services be affected by the rebrand?

The rebrand itself will not directly cause changes in our pricing structure. Any future pricing adjustments will be based on market conditions and the value we provide.